The importance of proper survey length
Fielding a survey that is too long, irritating your current or potential customers and lowering completion rates, is certainly the most obvious and egregious mistake that can be made in the survey design process. However, there is no magical limit to the number of minutes allowed for a successful survey. Different audiences with different levels of motivation will tolerate different survey lengths. Forcing yourself to abbreviate a survey unnecessarily, therefore forgoing valuable questions that would have informed business decisions, is a lost opportunity and constitutes a failure to maximize the investment you have made in your survey endeavor. The Professional Survey Group has years of experience working with clients to field surveys of the appropriate length for a variety of audiences.
Whatever your research goals, the Professional Survey Group can help you craft a well-designed survey which will ask the right questions in the right manner. Whether you have only a vague research question or need help refining an existing survey draft, we can help you deliver a seamless and professional end-product.